Sneakerheads, if you weren’t at Sneaker Con Riyadh 2025, you seriously missed out! From February 7-9, 2025, the Middle East witnessed one of the most legendary
sneaker events ever, bringing together collectors, resellers, and enthusiasts for an unforgettable experience. Whether you couldn’t make it or just want to relive the hype, here’s a full breakdown of everything that went down!

Riyadh’s First-Ever Sneaker Con: A Major Success

As part of Riyadh Season’s diverse lineup of entertainment, cultural, and sporting events, Sneaker Con Riyadh debuted with a massive turnout, attracting sneaker lovers, athletes, designers, and families. Hosted at anb Arena , the event provided more than just a retail experience—it was an immersive cultural event that solidified the Middle East’s place in global sneaker culture.

What is Sneaker Con?

Sneaker Con is the ultimate sneaker convention, bringing together thousands of sneaker lovers, resellers, and collectors under one roof.
Founded in 2008 by Alan Vinogradov, Barris Vinogradov, and Yu-Ming Wu, the event was created to provide a marketplace where sneakerheads could buy, sell, and trade some of the most sought-after sneakers in the game.

The first-ever Sneaker Con took place at the Times Square Arts Center in New York City, hosting over 3,000 attendees. Since then, it has grown into a global movement with:

- 4,000+ exhibitors
- 300,000+ attendees - 30+ cities worldwide

What Went Down at Sneaker Con Riyadh 2025

This edition of Sneaker Con was the largest sneaker marketplace in the region, offering:

1. Over 150 Vendors, 50,000+ Items

The selection was insane—from the latest hyped releases to the rarest grails, sneakerheads had the ultimate shopping experience. Vendors from the US, Middle East, and beyond brought their heat, making sure there was something for every collector.

2. Sneaker Con Games & 40 for 40
The energy was through the roof as attendees competed in 40 for 40, an intense stage game with crazy prizes. Plus, throughout the day, sneaker-themed games and challenges kept the crowd entertained.

3. World-Famous Sneaker Con Trading Pit
The Trading Pit was absolutely buzzing, with sneaker lovers making deals left and right.

4. $500,000+ in Cash-Outs

Bulk buyers came ready to spend, and over $500,000 in sneakers were bought and sold. If you had heat to sell, this was the place to make serious deals.

A pair of signed sneakers by basketball player Michael Jordan (AN photo by Hajar AlQusayer)

5. Authentication & Interactive Zones

One of the biggest highlights was the authentication area, ensuring sneaker legitimacy and building trust within the community. Visitors could get their kicks verified, creating a secure buying and selling environment that enhanced the entire experience.

6. Sneaker Con Official Merch

Attendees got their hands on exclusive event-only merch that you won’t find anywhere else.

7. Special Guests & Surprise Appearances

If you were hoping to run into sneaker legends, influencers, and celebrities, you weren’t disappointed. Sneaker Con Riyadh brought out some major names, from sneaker YouTubers to pro athletes and even artists—creating unforgettable moments for fans.

Don’t Miss the Next Sneaker Con!

If you missed Riyadh, don’t make the same mistake twice. Sneaker Con is expanding, bringing over 15 years of global sneaker culture to the Middle East and beyond.