The Return: McGrady Rejoins adidas

• In September 2025, Tracy McGrady officially signed a new shoe deal with adidas, ending years away from releasing signature basketball sneakers.

• The move is more than nostalgia. It connects adidas’ heritage in the 2000s with its current momentum in basketball culture.

What McGrady Did Before — Legacy & Impact

• T-Mac rose to fame in the early 2000s wearing adidas. His signature line (T-Mac 1 through T-Mac 5) delivered iconic designs, futuristic shapes, bold materials.

• Adidas helped turn his shoes into fashion statements and street culture staples, not just performance gear.

What’s New: What to Expect

• Expect retro styles of the T-Mac line to return, possibly reissues of classics like the T-Mac 1, 3, 5.

• Adidas likely will revive storytelling tied to McGrady’s career highlights — scoring feats, signature moves, and his influence beyond the court.

• He may also be involved off-court: youth development, mentorship, cultural programs. The ABCD Camp (legendary youth basketball event) has been mentioned in connection with his return.

Why It Matters

• For adidas, it’s a chance to reconnect with a generation for whom McGrady helped define basketball style.

• For sneaker culture, it opens opportunities to revisit beloved silhouettes and possibly introduce new ones with modern tech.

• For T-Mac fans, it’s validation of his lasting influence — that decades later, there’s still demand for his name and designs.